GoArmy is a Glasgow-based retail and ecommerce business specialising in military surplus and outdoor equipment. Since launching in 2016, the company has built a strong reputation for supplying quality products to customers across the UK, serving both outdoor enthusiasts and those seeking durable, practical clothing and equipment.
As the business continued to grow, the team recognised the opportunity to take a step back and review their long-term strategy. With ambitious plans for future development, GoArmy wanted to gain a clearer understanding of its position in the market, identify new opportunities for growth, and ensure the business was well prepared for the next stage of its journey.
Having worked with Business Glasgow for approximately three years, GoArmy accessed support through the Glasgow Business Growth Programme. The programme provided access to a comprehensive business consultancy service, with experienced consultants working closely alongside the team to review the business, its operations, and future ambitions.
Through a series of discussions and strategic planning sessions, the consultancy team helped GoArmy assess its current position, identify key strengths and challenges, and develop a refreshed business plan aligned with its long-term objectives. The process also included detailed market analysis, providing valuable insight into how the business compares with others in the sector and highlighting opportunities to strengthen its competitive position.
This external perspective proved invaluable. By taking a structured approach to reviewing the business, GoArmy was able to gain greater clarity around its priorities and focus on the actions most likely to drive sustainable growth. The support helped the team refine their growth strategy, strengthen future planning, and move forward with increased confidence.
Throughout the programme, Business Glasgow provided practical guidance and support, ensuring the process remained straightforward and accessible. The emphasis on meaningful business development, rather than unnecessary administration, allowed the team to focus on activities that delivered genuine value.
As a result, GoArmy now has a clearer roadmap for future growth and a stronger understanding of the opportunities available to the business. The strategic insights gained through the programme have helped position the company for continued success as it expands its reach and develops its offering.
Sam Page from GoArmy said:
"Working with Business Glasgow was straightforward and genuinely valuable. The support was practical, easy to access, and helped us focus on the areas that will make the biggest difference to our business."
Find out more about GoArmy here. Find out how the Glasgow Business Growth Programme could support your business here.
