Chinese marketing and ecommerce
Event Location
Scottish Enterprise, 50 Waterloo Street , G2 6HQ
Event Start
11 September 2019 , 09:30
Event End
11 September 2019 , 12:30
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China is the world’s greatest economic success story of the past 30 years, a significant opportunity and rapidly expanding market for UK businesses. British products and services are in particular demand in China as the consumer market grows and middle income consumers demand quality. Understanding the market can prove challenging for foreign companies looking to break into and expand across China, now the world’s largest e-commerce powerhouse.

This workshop will explore the opportunity areas for UK businesses and explain how companies can reach Chinese consumers through effective online and offline strategies. It will also touch on some of the first hand experiences of companies who want to reach out to Chinese consumers and touch on the common pitfalls.

The workshop will cover the following topics:

  • the opportunity areas for UK businesses
  • the cultural differences in business
  • learning from previous success stories and failures
  • the mobile-centric society
  • cashless payments
  • digital marketing
  • chinese digital platforms
  • eCommerce platforms and shopping holidays
  • word of mouth marketing
  • key opinion leaders (KOLs)
  • the importance of online to offline (O2O)
  • distribution, market agents and the importance of relationships
  • protecting your intellectual property
  • top tips for China

If you are a company who exports or is looking to export products or services to China, this workshop will provide useful insights and advice.