Have you ever been chased around the internet by an ad for a product you just looked at? Maybe you’ve spoken about a brand and then you see them and their products everywhere? The creepiness factor in marketing is rising as more customers learn about how their data is used.
At the April Breakfast Creative Sparks welcome back Dr Jillian Ney, the UK’s first Dr of Social Media and Digital Behavioural Scientist. Jillian will look at three data driven behavioural insights that help you to prime your customer’s attention without creeping them out.
The Communications Breakfast is a Creating Sparks initiative designed to provide a networking forum to help our clients share knowledge, learn from each other and do business together. Each month they have a guest speaker who presents on a topical communication related issue. The events are held in Gusto in Glasgow on the first Thursday of every month.