This workshop will look at how to develop your online strategy for growing your international sales. It will cover the following areas:
- International digital landscape
- International digital trends and markets
- Market drivers - platforms, technology, user trends
- Developing your digital strategy
Matching the strategy to your business objective:
- Where are you now?
- Where are you going?
- How will you get there?
- Which audiences and marketplaces are important to achieve your business objective
- Where are those audiences online and which platforms are they using?
- Do those platforms and tools fit with the kind of content you have or can create?
- What resource you need - can you sustain what was started
- Integration with wider marketing strategy
- Measurement and ROI
Thinking strategically is key to the effective deployment and implementation of an international e-commerce strategy. As a result, your business will have a more clearly articulated international digital strategy.