- Understand the basic working principles of search engines and how they index web pages
- Identify the particular keywords and search terms that prospective customers might use in a search engine
- Evaluate the online competitiveness of search terms to assess the likelihood of web pages being listed
- Optimise web page content using content management system software
- Use Google Webmaster Tools and Google Analytics to evaluate the effectiveness of SEO activity
Workshop Delivered by Alistair Campbell from Two Hour Digital -Digital and Web Training Specialists.