The Data Driven Tourism Business for the Future
Event Location
Riverside Museum of Transport and Technology, Boardroom, G3 8RS
Event Start
20 November 2018 , 09:30
Event End
20 November 2018 , 12:30
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Who should attend?

This workshop is aimed at Businesses owners and with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage.

What will I learn?

  • Why you’ll need data management in the future
  • The process required for gathering information and insight
  • The case for (CRM) Customer Relationship Management
  • Segmentation, personalisation and customer database management
  • Where to invest in data management technology and customer relationship management tools

Workshop Content

  • How to gather useful data at minimal or no cost
  • Gaining insight from the data you can generate
  • Using data driven marketing to improve audience targeting
  • Analyse the types of messaging and offers your consumers are most responsive to through A/B testing
  • Making sure your data capture processes are GDPR compliant
  • How to use data for ongoing business improvement

The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Some of the tools require you to have a Google account.

What do I need to bring?

Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.

Workshop cost: £25

Digital Tourism Scotland events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, they can’t offer places to intermediaries, consultants or suppliers of services.