Session lasts two hours with a twenty minute interval.
Ever wondered why your press releases never make it to publication? In this workshop hosted by Mike Reynolds and Michael Donaldson, directors of Integris Communications (www.integriscomms.co.uk), you will discover how to make sure they do by learning:
How to structure your press release for maximum results.
What "hot spots" get the media's attention.
How to choose who to target and how to get in contact with them.
How to reconfigure press release content for use on social media.
Mike Reynolds is an accomplished PR professional with over 30 years’ experience in journalism, PR and marketing communications having worked for Financial Times publications and leading business publications as well as top tier high tech PR agencies including Harvard PR and WPP plc. He has a BA in Politics and Economics plus a postgraduate diploma in marketing from the European Business School (London)
Michael has a Master’s degree in PR and trained at the BBC in Glasgow. He has a background in journalism and copywriting and specialises in writing first-class copy which gets clients’ notice. Michael has substantial experience in the telecom/mobile and tech sectors and has excellent contacts in the trade, national and international press.
(Time includes a 20 minute interval)